BioEmblem, Social Media & Brand Partnership Manager | December 2022 to Present

• Spearheaded online business growth by building relationships with key micro-influencers, macro-influencers and like-minds professionals to help grow the brand’s online presence.

    • Maximized following by developing social media content for TikTok, Facebook, and Instagram to develop an online community and to enhance overall social media engagement.
    • Led overall brand partnership program by researching and pitching influencers on TikTok and Instagram to create key collaborations to help grow overall brand awareness and online sales; managed sample coordination.
    • Leveraged management experience to hire UGC creators to develop social media and advertising content through Fiverr and other third-party platforms. 
    • Managed negotiation, budget, and contracts for brand partnerships and on-boarding influencers into the company’s brand partnership and affiliate program.
    • Spearheaded TikTok live stream affiliate program to on-board creators to host weekly live streams; led sample coordination to provide creators samples to create content.

Freelance
Digital Marketing Consultant | November 2019 to Present

Establish strong foundation for success by educating e-commerce entrepreneurs in the areas of digital marketing, social media, and influencer marketing.
    • Led social media management strategy and developing on TikTok, Instagram, Facebook, LinkedIn, YouTube, and Pinterest to champion overall social media and brand growth for different clients.
    • Spearheaded brand and affiliate partnership programs for e-commerce brands to lead business and sales growth.
    • Utilized creative writing and brand marketing skillset to develop digital campaigns to grow overall brand presence online through SEO optimization.
    • Implemented management experience to hire freelancers for creative photo-shoots, writing projects, and other relevant projects to support marketing goals.
    • Exercised analytical skillset to monitor campaign results to measure overall social media and business growth. 

Vionic Shoes
Social Media and Influencer Marketing Manager | November 2018 to November 2019

Delivered transformative innovation by integrating a weekly social media content calendar and daily community management in close partnership with micro-influencers, customers, potential customers, followers, and influencers; efforts increased Instagram following to 52K, brought Facebook following to 114K, and enhanced overall social media engagement to 3%.
    • Maximized productivity and provided vital structure by creating a monthly influencer marketing calendar.
    • Pitched on-brand micro-influencers to send product to review and develop social media content in partnership with the PR agency.
    • Championed paid influencer marketing program to create vibrant written and visual storytelling content for social media and other digital marketing channels in collaboration with the PR agency.
    • Spearheaded sample coordination between operations team and PR agency to supply influencers, creators, and like-minded connections product samples for content development. 
    • Exercised detailed analysis and judgment to align social media content calendar with the digital marketing calendar and with applicable digital marketing campaigns in partnership with the digital marketing team.
    • Captured substantial gains in efficiency and productivity by monitoring social media progress on Sprout Social to measure engagement, impressions, and follower growth.

Bacon’s Heir
Social Media and Influencer Marketing Manager | June 2018 to November 2019

Achieved Instagram following growth to 24K by creating a social media content calendar and providing daily community management with a focus on developing and maintaining influencer relationships.
    • Ensured flawless execution by orchestrating and managing all aspects of paid and unpaid influencer marketing programs.
    • Shaped a vibrant, productive environment by creating a wide-ranging network of influencer relationships on and off social media to share new product and collaborate through social media giveaways.
    • Defined direction that catalyzed coordination by pitching influencers and bloggers to create social media marketing content with their own influencer promotional code.
    • Developed Facebook, YouTube, and Instagram content in collaboration with a dynamic team of photographers, bloggers, content creators, and influencers.

We Are Moving Pictures
Social Media Manager| February 2018 to February 2019

Boosted overall engagement and following by implementing a weekly social media and blog content calendar and integrated daily community management.
    • Increased monthly viewers to 1M and enhanced website and blog traffic by championing innovative Pinterest marketing strategy.
    • Demonstrated innovation and capacity to excel by developing a YouTube marketing strategy designed to increase YouTube video views, improve website traffic, and gain new client leads in partnership with the videography team.