Qualifications Summary

    • Engaging and results-oriented professional with a big picture mindset, exceptional time management skills, and the capacity to energize a team of professionals by creating a dynamic and innovative team culture. 

    • Visionary professional with the ability to identify, build, and execute 360-degree programs across Instagram, YouTube, Pinterest, and other social media channels with a strong focus on driving sales.

    • Collaborative team-player with high emotional intelligence and the capacity to partner closely with marketing and creative teams on unique social media content to support all core channels.

    • Exceptional communicator and multitasker with a sharp power of observation, able to design creative Instagram Stories, Reels, and other interactive assets designed to share a brand narrative and influence viewers to engage and purchase.

    • A daring thinker and creator with exceptional experience in e-commerce brands including food and beverage, health and wellness, fashion, and footwear industries; able to manage a variety of brand voices concurrently.

    • Organized professional with a proactive mindset and a strong work ethic, able to serve as the point person on outreach, negotiations, and contract development.

    • Highly effective strategist with the capacity to use creativity to determine the best course of action for the organization as a whole through use of skills that transfer across multiple industries and positions.

Experience 

Freelance
Digital Marketing Consultant | November 2019 to Present

Establish strong foundation for success by educating e-commerce entrepreneurs in the areas of digital marketing, social media, and influencer marketing.

    • Led social media management strategy and developing on TikTok, Instagram, Facebook, LinkedIn, YouTube, and Pinterest to champion overall social media and brand growth for different clients.

    • Spearheaded brand and affiliate partnership programs for e-commerce brands to lead business and sales growth.

    • Utilized creative writing and brand marketing skillset to develop digital campaigns to grow overall brand presence online through SEO optimization.

    • Implemented management experience to hire freelancers for creative photo-shoots, writing projects, and other relevant projects to support marketing goals.

    • Exercised analytical skillset to monitor campaign results to measure overall social media and business growth. 

BioEmblem, Social Media & Brand Partnership Manager December 2022 to November 2025

Spearheaded online business growth by building relationships with key micro-influencers,
macro-influencers and like-minded professionals to help grow the brand’s online presence.

    •  Maximized following by developing social media content for TikTok, Facebook, and
Instagram to develop an online community and to enhance overall social media engagement; efforts increased TikTok following to 100k and Instagram following to 15k.

    •  Led overall brand partnership program by researching and pitching influencers on TikTok
and Instagram to create key collaborations to help grow overall brand awareness and online sales.

    •  Leveraged management experience to hire UGC creators to develop social media and
advertising content through Fiverr and other third-party platforms.

    •  Managed negotiation, budget, and contracts for brand partnerships and on-boarding
influencers into the brand’s brand partnership and affiliate program.

Vionic Shoes
Social Media and Influencer Marketing Manager November 2018 to November 2019

Delivered transformative innovation by integrating a weekly social media content calendar and daily community management in close partnership with micro-influencers, customers, potential customers, followers, and influencers; efforts increased Instagram following to 52K, brought Facebook following to 114K, and enhanced overall social media engagement to 3%.

    • Maximized productivity and provided vital structure by creating a monthly influencer marketing calendar.

    • Pitched on-brand micro-influencers to send product to review and develop social media content in partnership with the PR agency.

    • Championed paid influencer marketing program to create vibrant written and visual storytelling content for social media and other digital marketing channels in collaboration with the PR agency.

    • Spearheaded sample coordination between operations team and PR agency to supply influencers, creators, and like-minded connections product samples for content development. 

    • Exercised detailed analysis and judgment to align social media content calendar with the digital marketing calendar and with applicable digital marketing campaigns in partnership with the digital marketing team.

    • Captured substantial gains in efficiency and productivity by monitoring social media progress on Sprout Social to measure engagement, impressions, and follower growth.

Bacon’s Heir
Social Media and Influencer Marketing Manager
June 2018 to November 2019

Achieved Instagram following growth to 24K by creating a social media content calendar and providing daily community management with a focus on developing and maintaining influencer relationships.

    • Ensured flawless execution by orchestrating and managing all aspects of paid and unpaid influencer marketing programs.

    • Shaped a vibrant, productive environment by creating a wide-ranging network of influencer relationships on and off social media to share new product and collaborate through social media giveaways.

    • Defined direction that catalyzed coordination by pitching influencers and bloggers to create social media marketing content with their own influencer promotional code.

    • Developed Facebook, YouTube, and Instagram content in collaboration with a dynamic team of photographers, bloggers, content creators, and influencers.

We Are Moving Pictures
Social Media Manager
February 2018 to February 2019

Boosted overall engagement and following by implementing a weekly social media and blog content calendar and integrated daily community management.

    • Increased monthly viewers to 1M and enhanced website and blog traffic by championing innovative Pinterest marketing strategy.

    • Demonstrated innovation and capacity to excel by developing a YouTube marketing strategy designed to increase YouTube video views, improve website traffic, and gain new client leads in partnership with the videography team.

Education 
Bachelor's Degree in Communication Studies 
Azusa Pacific University 
2016 

Skills 

Social Media Marketing 
Community Management 
Asana 
Visual Merchandising 
Influencer Marketing 
Adobe Creative Cloud 
Sprout Social 
Canva 
Storytelling 
WordPress 
Microsoft Office Suite 
Google Drive 
Basecamp 
Asana 
Slack 
Brand Merchandising 
Sample Coordination 
Detail-Oriented 
Collaborator 
Content Development 

Brands I've Worked With 

Vionic Shoes
Shawn Needham 
BioEmblem
Bacon's Heir 
We Are Moving Pictures
Ball Player Apparel 
Bri Berner Health Coaching  
Capture Your Story 
Future Zeros 
DP Insiders 
Hands That Hear You 
Raina Teachings 
Sense of Self 
Elements of Aliel