When you are planning out your digital marketing for  the day, week or month, it can be good to plan a digital marketing calendar where you can batch out your content and what you are planning to put online. A digital marketing calendar can be good to keep you on task and to help you plan your content and to have your ideas out in front of you. Keep on reading to find out five must-haves you should have in your digital marketing calendar!

First, you should have your social media content ideas and plans. Depending on what platform you use, you can add your weekly social media content from your social media topic, your social media idea,  your your media piece (graphic, video, or photograph), your social media caption, and your  social media hashtags and any other relevant pieces (such as if you need to add YouTube tags).

Second, you should have your website updates and any promotions or anything you feel might be  necessary for your website updates. It can be common to add new landing pages to your website each month (such as a new sales page or educational page), to edit your homepage with your hero image and  your copy, and to make appropriate changes to your services or product pages. You can add details about   the changes you are going to make to ensure you stay on task with your schedule. 

Third, you can add any blog posts you want to write! Blogging is a great way to build brand awareness and building a schedule can help you plan out for weeks in advance. If you want to blog 1-3 times per week, you can write your blog topics and blog points out in a weekly calendar to help you plan and write them out on WordPress or another relevant blogging platform and you can schedule them out for appropriate timing. 

Fourth, you can create a schedule for your email marketing. Many companies (depending on your size) send emails to their audience members once a month, twice a month, or once a week. This can include promotional newsletters, educational messages, and emails about your blog and other brand awareness topics. You can also schedule out email automations if you  have plans to create something new or want to create a new funnel or automation for your brand that month.

Lastly, you can add a schedule for any SEO updates you want to do on your website. Google will crawl your website and rank your pages based on keyword used and the competition of what you are trying to rank for. This is important to help you with your website traffic! Over time, it will increase depending on the keywords chosen and the competition provided by Google.

All in all, these are give great things to add to your digital marketing calendar to help you with your strategy. I hope you enjoy them!