If you’re looking for a creative way to capture attention and drive engagement on Pinterest, carousel ads might be your secret weapon. While most people are familiar with standard Pins and video Pins, carousel ads offer a dynamic, swipeable experience that can showcase multiple products, tell a story, or guide your audience through a process—all in one Pin.

In this post, we’ll break down exactly what Pinterest carousel ads are, why they’re so powerful, how to use them effectively, and tips for creating high-converting campaigns.

---

What Are Pinterest Carousel Ads?

Pinterest Carousel Ads are a type of promoted Pin that lets you upload multiple images (called “cards”) that users can swipe through, just like on Instagram or Facebook. You can use 2–5 images in a single ad, and each card can have its own title, description, and destination link.

That’s right—each image can send people to a different URL, which makes this format incredibly versatile.

---

Why Use Carousel Ads on Pinterest?

Pinterest is all about visual exploration, and carousel ads tap into that by encouraging interaction and deeper engagement. Instead of just scrolling past a single image, users are invited to swipe through multiple visuals, which increases dwell time, click-through rates, and even saves.

Here’s what makes carousel ads so powerful:

• More storytelling space: You can show a step-by-step process, before-and-after transformations, or tell a visual story.
• Multiple product showcases: Great for collections, color variants, or bundles.
• Interactive and swipe-friendly: Encourages user engagement, especially on mobile.
• Higher engagement: Carousel Pins often get more saves and clicks because users interact more deeply with them.

---

Who Should Use Pinterest Carousel Ads?

Carousel ads work for almost any business, but they’re especially effective for:

• E-commerce shops: Show different products in a collection or various angles of a single product.
• Digital product creators: Highlight multiple features of a template, course, or downloadable offer.
• Service providers: Walk your audience through a process or client journey.
• Content creators and bloggers: Tease multiple blog posts or tips in one swipeable Pin.

If your product or content has layers or variety, carousel ads are a great format to showcase that depth.

---

How to Set Up a Carousel Ad on Pinterest

Getting started with carousel ads is simple through Pinterest Ads Manager. Here’s a quick breakdown:

1. Create a Business Account

You’ll need a Pinterest Business account (it’s free) to run any type of ad.

2. Head to Ads Manager

Click “Create Campaign” and choose your campaign objective—usually Traffic, Conversions, or Catalog Sales for carousel ads.

3. Set Up Your Ad Group

Choose your audience targeting, keywords, demographics, and devices. If you’re using interest-based or keyword targeting, carousel ads perform especially well when they align with what people are actively searching for.

4. Create the Carousel

Upload 2–5 images (each should be 1000 x 1500 pixels, the recommended 2:3 aspect ratio).

Each image (or “card”) can have:

• Its own title
• Its own description
• Its own destination link (or keep the same link for all)

5. Publish and Monitor

Launch your ad, then monitor its performance using Pinterest Analytics and Ads Manager.

---

Creative Ideas for Carousel Ads

Need some inspiration? Here are creative ways to use carousel ads effectively:

🔹 Product Showcase

Showcase 3–5 products from the same collection. For example, if you sell stationery, show matching planner pages, notepads, and digital stickers.

🔹 Before & After

Perfect for services like photo editing, home decor, or fitness. Show transformation results across the carousel.

🔹 Step-by-Step Tutorials

Guide your audience through a mini tutorial—like “How to Create a Vision Board in Canva” or “3 Easy Steps to Plan Your Week.”

🔹 Color or Style Variants

Selling one product in multiple colors? Display each option on its own card with a direct link.

🔹 Testimonials or Social Proof

Each card can feature a customer review with an image, leading to a product or services page.

---

Design Tips for High-Converting Carousel Ads

1. Keep It Consistent
   Use the same design style, color scheme, and font across all cards to make the swipe experience feel smooth and intentional.
2. Use Text Overlays
   Add bold, readable text to each card to highlight the value of what users are seeing—especially helpful for step-by-step Pins or product benefits.
3. Add a CTA on the Final Card
   Include a strong call-to-action like “Shop Now,” “Download,” or “Read More” to prompt action after the swipe.
4. Don’t Overcrowd Each Card
   Remember, each card should be easy to understand at a glance. Stick to one idea or product per image.
5. Optimize for Mobile
   The majority of Pinterest users are on mobile. Make sure your text is large enough to read and that your visuals look good on small screens.

---

Carousel Ads vs. Standard Pins: What’s Better?

Both formats have their place, but here’s a quick comparison:

Feature	Standard Pins	Carousel Ads
Images per Pin	1	2–5
Swipeable	No	Yes
Links per image	1	1 per image
Best for	Quick clicks, promos	Collections, storytelling, variants
Engagement Level	Moderate	Higher due to interactivity

If you’re running multiple product launches, showcasing complex offers, or simply want to increase interaction, carousel ads are 100% worth testing.

---

Final Thoughts: Are Pinterest Carousel Ads Worth It?

Absolutely. Carousel ads are one of the most engaging formats Pinterest offers. They invite users to pause, interact, and explore multiple layers of your brand—all in one ad. With a solid strategy and eye-catching visuals, carousel ads can boost both engagement and conversions while making your brand feel more dynamic and polished.

Whether you’re a product-based business, a service provider, or a creator with a digital offer, Pinterest carousel ads give you more room to shine—and more ways to convert.