Having a marketing strategy is a must for many companies, especially if you market your company online.  From social media to blogging, there are so many methods you can add to your strategy to help achieve more brand awareness, client acquisition, and overall sales.  Keep on reading if you are interested in learning more! 

Using organic social media is the first thing you can do to help you market your brand online on Instagram, Facebook, TikTok, and YouTube. This is great to build up over time to create an online community and to build up brand awareness around your products or services and overall brand. You can post a few times a   week, incorporate engagement, use direct messages, and build relationships with your audience members.  

Writing blog posts is a great way to build authority for your brand and to help build brand awareness. You can write 1-2 blog posts per week on relevant topics and it can be very helpful to help you grow your website traffic online. You can use WordPress and Yoast SEO to target long-tail keywords and to rank your articles on Google. This can be a great thing to market on Pinterest and social media as well. 

Pinterest is a great tool to promote your blogs and to grow your website traffic.

Boosting your posts on social media and incorporating some paid advertisements can be helpful with your digital marketing strategy. Facebook, Instagram, and TikTok are three great platforms that you can use to offer paid promotions for your brand, products, and services. This can be great to do with any size budget to attract a new audience and to create more brand awareness, to drive website traffic, and to increase your sales online.

Reaching out to customers online can help you with building relationships with your customers and  audience members. You can start a conversation over email or over direct messages on a daily basis to help people to get to know you, your brand, and your products.

Setting up Zoom calls with your audience members can be extremely helpful to gather market research,  to initiate sales, and to create new customer relationships. These can be great conversations to set up  if  you’re looking to expand your audience and to help learn more about your audience to help your brand in the long haul. 

I hope these five tips help you with expanding your digital marketing strategy for your online brand. It can help with increasing your audience size, building more online relationships, and growing  your brand.